Fidelity's baby-boomer pitchman: Paul McCartney

Paul McCartney is the new "face" of Fidelity Investments, reports the Celebrity Cafe.

His reason for signing up for the gig:

“We have a lot in common--a commitment to helping people, a dedication to the arts, and a belief that you should never stop doing what you love."

Yeah, right. I am sure he also gets a boatload of our money, plus gold trader status for life -- that is, if he holds American citizenship. If he is still a British subject, maybe he'll only get the money.

But I digress. I am remarking on this because it is a pretty savvy move on Fidelity's part: We have several tens of millions of baby boomers hitting retirement over the next two decades, and these people -- many of whom are financially well off -- need advice, accounts, funds, and more. Paul McCartney, who as a member of the Beatles is known to practically every American teenager in the 60s and 70s, has icon status for the baby boomer generation. And as a working musician, he's still cool -- even if he's sucking up the suits in his old age.

I suppose this means my generation ("X") can look forward to Lenny Kravitz or P Diddy to be the Fidelity Spokesperson of tomorrow. Oh, wait, we don't have any universal icons. Or does Bart Simpson count?