Fidelity's Super Bowl Play

You may have spotted it in the 4th quarter, or maybe not -- it was only 30 seconds long, and no humorous hook, like 75% of the ads during The Game.

But I knew as soon as I saw the Paul McCartney montage and heard one of his Wings hits that it was for Fidelity. I had to explain to my dad why Fidelity chose him -- my dad's a pre-boomer (What I like to call "Generation D" -- for people born during the Great Depression).

Good move by Fidelity: There's probably 30 or 40 million boomers watching the game. Who cares if Macca's British? Anyone who was 17 between 1964 and 1984 can identify with him, to a certain degree.

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